If credit card swipe fees were fair, consumers could use the money saved to buy a new winter coat for their children, a pair of headphones for a friend or a soccer ball for their niece.
That’s the message in a new TV ad from MPC member NACS, which says swipe fees cost the average family nearly $1,000 a year.
“Unfortunately, credit card companies are still stuffing our stockings with unfair hidden swipe fees,” the ad says. As a Christmas tree crashes to the floor under the weight of swipe fees on cards in a stocking, a narrator calls on viewers to tell Congress to pass the Credit Card Competition Act.
“It takes free market competition to have fair fees – and happier holidays,” the ad says.
Click here to watch the ad